The Department for Education’s early years and childcare national recruitment campaign launches on Friday 2 February 2024

The campaign will promote early years and childcare careers by highlighting the huge difference early years professionals make to young children and how rewarding working in the sector can be. 

It will be a multi-channel broadcast campaign running across TV, cinema, social media, online, radio and out of home advertising to boost interest in the sector and support the recruitment of talented staff. 

In addition, the campaign will have its own dedicated website. This will direct potential applicants to use DWP’s Find a Job vacancy platform to search for early years, childcare and wraparound roles in their area.

If you have any current or upcoming roles in your setting, list these on Find a Job ahead of the campaign launch as soon as possible. Please watch these video tutorials to help you create an employer account and post your jobs.

You should use the term ‘early years’ in the title of your job adverts and select ‘Education jobs’ for the job category.

Since the January opening of the registration process for the expanded entitlements offer, the DfE have seen a high level of demand from parents. This service is free to use and will ensure your vacancies are seen by a large pool of potential candidates.